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As the executive director, I led large production teams in profiling these successful professionals, including internationally-acclaimed filmmaker Lu Chuan in Beijing, and television commentator Dou Wentao in Shenzhen. By delving into the private world of famous subjects, I found intimate and raw morsels to incorporate into story baselines for videos, photo essays, and articles.

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The resulting campaign was published in a series of advertorials in top men’s magazines and widely viewed online videos, and displayed at international airports and VIP events across China.


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Dou Wentao, best known for his sharp commentaries, is not only a man of the street, but also one soul in a million.

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Displayed at the Beijing and Shanghai Airports


An interactive exhibition of my photography featured a special QR code that links pictures to their stories. Scanning the QR code allowed users to access the brand’s social media page.