Story in a bottle International Storytelling for Pernod Ricard. By Justin Jin

Champagne Perrier-Jouët. Mumm. Martell Cognac. These are the crown jewels of French wine and spirits company Pernod Ricard.

The world's co-leader in wines and spirits commissioned Justin to produce in-depth stories of its three houses, giving him unprecedented access to mingle with its teams from cellar masters to harvest workers and the CEOs, to discover the true, contemporary stories behind these iconic brands.

Whether the projects are aimed at consumers, business partners or internal staff, these stories all share one thing: real, emotional storytelling that reveals the secret ingredient. The people.

Reportage Stories

A grower prunes vines that will supply the grapes for Martell Cognac, the region's oldest great house.

A distiller tests the spirit level of the distillation at Martell Cognac.

Martell's buyer tastes the spirits sample of its grower.

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Winter workers performing maintanence at the vineyards at Champagne Mumm. The company, situated in Reims in northern France, is currently ranked 3rd globally based on number of bottles sold.

Winter pruning.

At the laboratory during harvest.

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Séverine Frerson prepares to take over the role of cellar master from Hervé Deschamps at champagne Perrier-Jouët. Here, Deschamps shows her the intricate enamel and gold decorations on a bottle. Perrier-Jouët’s relationship with nature and art was emblemed during its 1902 collaboration with Art Nouveau pioneer Emile Gallé to create the anemone design for its Belle Epoque bottles.

Deschamps leads Frerson to the "Eden" cellar containing the world's oldest bottles. Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, with a cellar that holds the world's two bottles of the 1825 vintage.

Cellar master Hervé Deschamps presents his creation to mamasans at a dinner in Osaka.

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International visual journalist Justin Jin uses real life storytelling to help global companies connect to their most discerning audiences around the world.

Harnessing vast experiences shooting and writing for top publications, his brings to commercial projects real emotions, depth and authenticity.

He is a knowledgeable wine-taster, having been in his younger years the champion captain of the Cambridge University blind tasting team.

Justin and his team winning the 1994 Cambridge vs Oxford wine tasting championship.

While Justin has worked in various roles as photographer, video director and writer, the emphasis is always on finding good stories and making them great.

International prizes attest to his dedication. He was awarded the Magnum Photography Prize, a place at the World Press Photo Masterclass, Canon Prize, among others.

Born in Hong Kong, Justin studied philosophy and social science at Cambridge University, and currently splits his time between Europe and China. Justin speaks fluent English, Mandarin and Cantonese Chinese, and working Russian, French and Dutch.

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