As the executive director, I led large production teams in profiling these successful professionals, including internationally-acclaimed filmmaker Lu Chuan in Beijing, and television commentator Dou Wentao in Shenzhen. By delving into the private world of famous subjects, I found intimate and raw morsels to incorporate into story baselines for videos, photo essays, and articles.

The resulting campaign was published in a series of advertorials in top men’s magazines and widely viewed online videos, and displayed at international airports and VIP events across China.

Dou Wentao, best known for his sharp commentaries, is not only a man of the street, but also one soul in a million.

Displayed at the Beijing and Shanghai Airports

An interactive exhibition of my photography featured a special QR code that links pictures to their stories. Scanning the QR code allowed users to access the brand’s social media page.